Content should be at the core of the design process. Knowing what you have to work with, or want to include, shapes the layout and flow. Without any sort of structured content, building the site will be a more time-consuming and frustrating process.
Content is what gives a website meaning. It draws people in and allows them to understand a site’s purpose and take action. It answers the potential customers’ questions.
Content is like an engine — without it, all you’ve got is an empty, useless shell.
Content is the words that tell the brand’s story, videos that show how a product works, and blog posts that explore ideas.