The lowest WhatsApp marketing price in India — ₹0.86 per message
Side-by-side WhatsApp Business API pricing across Trikon, AiSensy, Wati, Interakt, Gallabox, DoubleTick and Gupshup. Trikon charges Meta's direct conversation rate — no markup, no FX.
WhatsApp BSP pricing in India
Per-message rate, monthly platform fee and markup transparency — Trikon vs the leading WhatsApp Business API providers.
| Vendor | Marketing message | Utility message | Platform fee | Markup over Meta |
|---|---|---|---|---|
| Trikon Best value | ₹0.86 | ₹0.145 | ₹1,500/mo | No |
| AiSensy | ₹0.88 – ₹1.10 | ₹0.15 – ₹0.22 | ₹999 – ₹2,399/mo | Yes |
| Wati | $0.014 – $0.018 | $0.0025 – $0.004 | $49 – $99/mo | Yes (FX) |
| Interakt | ₹0.88 – ₹1.20 | ₹0.15 – ₹0.25 | ₹1,899 – ₹3,499/mo | Yes |
| Gallabox | ₹0.95 – ₹1.25 | ₹0.16 – ₹0.25 | ₹1,999 – ₹3,999/mo | Yes |
| DoubleTick | ₹0.90 – ₹1.10 | ₹0.15 – ₹0.22 | ₹3,500+/mo | Yes |
| Gupshup | ₹0.88 – ₹0.95 | ₹0.15 – ₹0.18 | Enterprise quote | Yes |
Rates compiled from publicly listed BSP plans (June 2026). Per-message prices may vary by volume contracts. USD prices shown for vendors with USD-native billing.
How WhatsApp Business API pricing works in India
Meta bills WhatsApp Business API per 24-hour conversation, split across four categories.
Marketing
₹0.86Promotional offers, product launches, retargeting.
Utility
₹0.145Order updates, payment reminders, delivery alerts.
Authentication
₹0.115OTPs and login codes.
Service
FreeCustomer-initiated conversations within 24-hour window.
Meta charges per 24-hour conversation, not per message. Within that window you can send unlimited follow-ups to the same user free. Trikon passes Meta's wholesale rate to you with zero markup.
Why Trikon is the cheapest WhatsApp API in India
Three simple reasons.
Direct Meta rate
₹0.86 marketing & ₹0.145 utility — straight Meta pricing, zero per-conversation markup.
INR-native billing
No USD invoices, no FX surprises. GST invoice every month, payable in INR.
Smart Drip fallback
Undelivered broadcasts retry via SMS and AI voice — 100% dataset coverage.
Calculate your monthly savings
Drag the slider to your monthly WhatsApp marketing volume.
Estimate based on Meta conversation rates + typical BSP markup of 10–40%. Excludes monthly platform fee.
Detailed head-to-head comparisons
Read in-depth vs pages for each WhatsApp BSP.
Frequently asked questions
How much does WhatsApp Business API cost in India?
WhatsApp Business API pricing in India is based on Meta's per-conversation rates: ₹0.86 per marketing conversation and ₹0.145 per utility conversation (2026). On top of that, most BSPs add a per-conversation markup plus a monthly platform fee of ₹999–₹3,999. Trikon charges Meta's direct rate (₹0.86) with a flat ₹1,500/month platform fee and no per-message markup.
Why is Trikon cheaper than AiSensy, Wati, Interakt and Gallabox?
Most WhatsApp BSPs add a per-conversation markup on top of Meta's wholesale rates. Trikon doesn't — we charge ₹0.86 per marketing conversation and ₹0.145 per utility conversation, exactly what Meta charges us. Our revenue comes from the flat platform subscription only.
Is the WhatsApp Business API free?
The WhatsApp Business API itself has no licence fee from Meta, but every outbound conversation is billed (₹0.86 marketing / ₹0.145 utility in India). Service conversations started by the customer are free within a 24-hour window. BSPs like Trikon also charge a monthly platform fee for sending infrastructure, templates, inbox and analytics.
What does ₹0.86 actually cover?
₹0.86 covers one outbound WhatsApp marketing conversation — Meta's official 'marketing' category template, billed per 24-hour conversation window in India. Within that 24-hour window you can send unlimited follow-up messages to the same user at no extra cost.
Are inbound messages charged?
No. Inbound and service conversations are unlimited and free on every Trikon plan, in line with Meta's policy.
Is there a setup fee?
No setup fee. Free onboarding, free WhatsApp number migration, free template approval support and free green-tick application guidance.
How accurate is this WhatsApp BSP pricing comparison?
Pricing is based on publicly listed plans of each BSP as of June 2026 and may vary with negotiated volume contracts. Per-message rates exclude Meta's conversation charges where the BSP unbundles them.
Last reviewed: 23 June 2026
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