The lowest WhatsApp marketing price in India — ₹0.86 per message
Side-by-side WhatsApp Business API pricing across Trikon, AiSensy, Wati, Interakt, Gallabox, DoubleTick and Gupshup. Trikon charges Meta's direct conversation rate — no markup.
WhatsApp BSP pricing in India
Per-message rate, monthly platform fee and markup transparency.
| Vendor | Marketing message | Utility message | Platform fee | Markup over Meta |
|---|---|---|---|---|
| Trikon Best value | ₹0.86 | ₹0.145 | ₹1,500/mo | No |
| AiSensy | ₹0.88 – ₹1.10 | ₹0.15 – ₹0.22 | ₹999 – ₹2,399/mo | Yes |
| Wati | $0.014 – $0.018 | $0.0025 – $0.004 | $49 – $99/mo | Yes (FX) |
| Interakt | ₹0.88 – ₹1.20 | ₹0.15 – ₹0.25 | ₹1,899 – ₹3,499/mo | Yes |
| Gallabox | ₹0.95 – ₹1.25 | ₹0.16 – ₹0.25 | ₹1,999 – ₹3,999/mo | Yes |
| DoubleTick | ₹0.90 – ₹1.10 | ₹0.15 – ₹0.22 | ₹3,500+/mo | Yes |
| Gupshup | ₹0.88 – ₹0.95 | ₹0.15 – ₹0.18 | Enterprise quote | Yes |
Rates compiled from publicly listed BSP plans (2026). Per-message prices may vary by volume contracts. USD prices shown for vendors with USD-native billing.
Why Trikon is the cheapest WhatsApp API in India
Three simple reasons.
Direct Meta rate
₹0.86 marketing & ₹0.145 utility — straight Meta pricing, no per-conversation markup.
INR-native billing
No USD invoices, no FX surprises. GST invoice every month, payable in INR.
Smart Drip fallback
Undelivered broadcasts retry via SMS and AI voice — 100% dataset coverage.
How much you save with Trikon
Estimated monthly savings vs typical BSP pricing in India.
| Volume | Trikon (₹0.86) | Typical BSP | You save |
|---|---|---|---|
| 10,000 marketing msgs / month | ₹8,600 | ₹9,500 – ₹12,000 | Up to ₹3,400 |
| 50,000 marketing msgs / month | ₹43,000 | ₹47,500 – ₹60,000 | Up to ₹17,000 |
| 2,00,000 marketing msgs / month | ₹1,72,000 | ₹1,90,000 – ₹2,40,000 | Up to ₹68,000 |
Detailed head-to-head comparisons
Read in-depth vs pages for each WhatsApp BSP.
Frequently asked questions
Why is Trikon cheaper than AiSensy, Wati, Interakt and Gallabox?
Most WhatsApp BSPs add a per-conversation markup on top of Meta's wholesale rates. Trikon doesn't — we charge ₹0.86 per marketing message and ₹0.145 per utility message, exactly what Meta charges us. Our revenue comes from the flat platform subscription only.
What does ₹0.86 actually cover?
₹0.86 covers one outbound WhatsApp marketing conversation — Meta's official 'marketing' category template, billed per 24-hour conversation window in India.
Are inbound messages charged?
No. Inbound and service conversations are unlimited and free on every Trikon plan, just like Meta's policy.
Is there a setup fee?
No setup fee. Free onboarding, free WhatsApp number migration, free template approval support and free green-tick application guidance.
How accurate is this comparison?
Pricing is based on publicly listed plans of each BSP as of 2026 and may vary with negotiated volume contracts. Per-message rates exclude Meta's conversation charges where the BSP unbundles them.
Start sending at ₹0.86 today
14-day free trial. Free migration. INR-native billing.